Market research & feasibility

Research around the decision you need to make

A market study is most useful when the business decision is clear. You may be evaluating a product opportunity, comparing markets or examining the assumptions behind an investment. Tell Aspire what you need to understand and how the findings will be used.

Market research and feasibility work form part of the published research scope.

Set a focused research boundary

• Target geography, customer segment and product or service category.
• The alternatives, competitors or channels you want to examine.
• Information already available and assumptions that need testing.
• The decision deadline and required form of the output.

Match the method with the question

Discuss available secondary information, market mapping, competitor review and feasibility inputs. The proposal should explain which sources and methods can address the question and where access to data may limit the work.

A focused brief helps distinguish a useful finding from a broad description of a market.

Use findings with their assumptions visible

Agree how evidence, assumptions and limitations will be presented. Research supports decision-making; commercial choices still need to consider your organisation’s resources, operating plans and appetite for risk.